3 Stories
Here we're going to introduce the idea of 3 stories. These 3 stories are what you will use to craft your marketing message. Story 1 is your story, Story 2 consists of 3 anecdotes, and Story 3 is your customer's story. By using these 3 stories or segments of stories, your customer will feel immediately connected with you and your solution.
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Story 1 and Brain Dump
Here you'll brain dump your first story which is your story. Your story is the PRIMARY driver of everything we do from here. All you have to do is start getting it out on the page.
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Be Sure To Turn Up The Volume On The Player