Slide 1 Write Your Anecdotes It's time to write your anecdotes. Secondary problems vs Real Problems are at the heart of a solid message that speaks to your niche. keyboard_arrow_left keyboard_arrow_right Niche Discovery Program Be Sure To Turn Up The Volume On The Player Slide 1 Rock Bottom In order to reach your customer, you need meet them in "Hell" and take them to "Heaven". Your customer needs to know that there is hope and a way out. "Hell" doesn't have to always be a literal one. Sometimes it's something mundane but annoying enough that your customer decides to take action. keyboard_arrow_left keyboard_arrow_right Niche Discovery Program Be Sure To Turn Up The Volume On The Player